Branding and website design case study for personal trainer



Dexter came to us intially through Search Engine Optimisation with a standard WordPres website and a logo that lacked any identity, it was just Train with Dex using a standard font. The website was not designed and lacked information with prompted this project of brand creation along with a new professionally designed website.



The client

Dexter is a mobile and online qualified personal trainer specialising in muscle building, fat loss, body recomposition, circuit training to mention a few. He is also qualified and experienced in nutrition offering this as a service alongside the training. Dexter offers a mobile service and an online service.



The strategy

The design team had a meeting with Dexter where they brainstormed the brand identity, what Dexter was looking for and an idea of colour scheme. From there the brand was created ensuring that the viewer would instatnty see fitness training through the logo. The website design soon followed. The project was then passed on to the Development team who worked closely with the SEO team to develop the new website ensuring maximum SEO exposure. A CMS component was also developed to give Dexter the ability to enter his own blogs.


A happy client

" Swift built my site for me and has been very quick at that! Looks great! Very happy with it and along the way have been professional, easily reachable and hard working. Would certainly recommend Tas and the company for having a site built! "
Dexter

Site information


Website design by: Swift Digital
Website type: Branding, CMS, Mobile Responsive
Website features: Brand Design, Logo Design, Website Design, Website Development, SEO
Client location: London


VISIT CLIENT WEBSITE

SEO stats

98%
INCREASE IN PAGE VIEWS
16
AVG. MINUTES SPENT ON THE SITE
66%
INCREASE IN RETURN CUSTOMERS


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