Online marketing is one of the most important things that any business can do. There are several hot trends in the online marketing world that any business owner should be aware of. Here are the top 7 online marketing trends 2016.
Mobile Optimization There has been a huge shift in internet traffic over the past couple of years from desktop and laptop computers to mobile devices. A smart business must take advantage of this and make sure that their website is conducive to mobile traffic. Investing in this platform is a good long term move for any business. Social Media Marketing Another important trend in 2016 is social media marketing. There are many companies that use social media in a variety of ways to drive traffic to their sites in the hopes that it translates to revenue. At the end of the day, it is important to convert this traffic to paying customers. Email Marketing Email marketing was thought to be something that was left for dead. However, in recent years there has been a huge move back to it. It is important as a business to use email to market effectively but at the same time not to spam customers. Brand Interaction With the shift to mobile traffic, there is more brand interaction than ever before in the market place. It is vital that a business understand its brand and allows its customers to interact in a way that they feel important. Video and Blog Content Marketing Although blogs are nothing new, the way in which blogs show up in search engine results has changed. Understanding these changes is an important part of being able to drive traffic to your site through search engines, and video and blog content marketing plays a huge role in that. Organic Search Optimization As stated previously, the way in which search engines rank websites has changed. Instead of being able to produce filler content, web sites now how to produce organic search results in order to increase their page rank. Paid Advertising Finally, paid advertising is still something that is viable in the world today. There are many ways in which an advertiser can benefit through paid advertising using social media. For example, a company could pay to have its tweets promoted above its competition. Overall, these are the top 7 online marketing trends 2016 online marketing that a business needs to know today.
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