Hiring a website development expert vs doing it yourself

When owning a business, having a website is a key vocal point used to attract customers. Websites allow them to know more about your company and the services you provide, so making them look appealing, professional and easy to navigate is important.

 When starting out, businesses tend to gravitate towards websites such as Wix, GoDaddy and SquareSpace, all of which allow you to create your own webpage for a relatively cheap price or completely cost-free. Even though these websites seem like a better alternative because of cost and how easy they are to use compared to spending money on professional website development, its time for businesses to start looking at the bigger picture and thinking to themselves. 

•  Are they achieving their full marketing potential with a templated website, where they are limited to how unique they can make them? 

•  Or will spending money on a professionally developed website that is bespoke and tailored to fit their individual requirements attract a wider audience?

Websites which have been developed by professionals are usually built purely by code. Everything from the font to the layout of the website is programmed to fit whatever is requested by the company and the freedom they have with a professionally web developed website is far vaster compared to one which is made on a do-it-yourself site. 

As a company, you are completely in control of the design and content which goes into your webpage, however the only difference is, your webpage is in the hands of someone skilfully trained to take care of it, a professional website developer can make your website stand out from all the other websites that companies within your industry have. 

Furthermore, an expert developer will provide unlimited personalisation specific to your website needs. Something you will not get with an ‘off the shelf’ product such as Wix, which only offers a limited number of templates and not much personalisation can be achieved. 

Template sites also have an admin system which allow you to create and manage the entire website. This however, can be a disadvantage, as this type of system can be complicated to work with if you don’t have the relevant experiences and technical knowledge to navigate your way around it. In situations where the task is proving too difficult, you would have to employ a professional to build it for you. When employing a website development company to create a bespoke website and in addition a content management system (CMS) that is easy to use, intuitive and will only allow the management of certain areas for the website. For example, to maintain blogs, news, galleries or project portfolios. The CMS systems are generally easy to use and require little or no training.

According to Techjury who conducted a series of surveys, in found:

• 2 out of 3 people prefer to read beautifully designed content
• 88% of online consumers will not return to a website following a bad experience
• Design has a 75% influence on a website’s credibility

Techjury, as part of their website design industry statistics for 2021 have highlighted the importance of having a well designed and unique website, as a customer can get an idea of your business just by looking at your website. 

In conclusion, a website developed by a professional is far more beneficial for your company compared to a DIY website, as it helps to maintain your brand identity in a much more comprehensive way. It will attract more customers and help your website to stand out from the rest as its unique look won’t be the same as other websites in your field. 

If you need a custom made website SWIFT DIGITAL is here to help. Contact us today.

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